Suzuki Motor Corporation has announced it will enter the competitive Mexican automobile market in October of this year.  The opportunity arises following the conclusion of the Economic Partnership Agreement between Mexico and Japan in April 2005.

The vehicles will be imported and distributed through Suzuki Mexico which was established in February 1996 as a Motorcycle distributor.

The process of appointing and training dealers has begun, as Suzuki Mexico prepares to launch the New Grand Vitara and the Suzuki Aerio Sedan (known in Australia as the Liana)

To date, 5 dealerships have been confirmed and are located in major areas such as Mexico City, Monterrey and Guadalajara.

A 3,000 unit sales target has been set for Suzuki Mexico’s first year of automobile sales.

HISTORY:
Suzuki Motor Corporation (SMC) was first founded in 1909, and since then has grown into a worldwide company of almost 40,000 people, who create and distribute products in more than 190 nations. Suzuki’s current annual global sales volume is just over 1.9 million units, surpassing the sales of respected Japanese brands such as Mazda, Subaru and Mitsubishi.